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To reward customers for referring friends in PrestaShop, a store needs to define three things: how to identify the person who made the referral, when the referral counts, and who receives the reward. This can be done with referral links or codes, rewards triggered by registration or orders, and incentives for the existing customer, the new customer, or both.
The mechanics sound simple. In practice, a referral program quickly raises a few questions that are easy to overlook.
PrestaShop 9 brings important changes to the platform, including new technical requirements and a new generation of modules and themes. But upgrading the core is only one part of the process.
The more important question is: will your particular store still work after the upgrade?
You give a customer a 10% coupon after their first order.
They use it.
So you send another 10% coupon after the second order. They use that one too.
After a while, you have to ask an uncomfortable question: are you actually building retention, or just teaching customers to wait for a discount?