Not every order in a PrestaShop store needs to earn loyalty points. If products have different profit margins, rewarding every purchase at the same rate can make some orders much less profitable. Before launching a loyalty program, it’s worth deciding which purchases should earn points, how much those points are worth, and when customers can use them.
Let’s say your store gives customers one point for every €10 spent. Each point is worth €0.20 when converted into a discount voucher.
That means a €100 order earns €2 in potential rewards.
Sounds reasonable, doesn’t it?