You have installed the PrestaShop MCP Server module.
The required modules are enabled, your store is connected to PrestaShop Account, and the setup page asks you to connect an AI application.
This is where MCP can start to feel more complicated than it really is.
If you have a PrestaShop store with hundreds of products, adding GPSR information manually can quickly become a headache.
Imagine you have 500 products from 15 manufacturers. You need to check manufacturer contact details, assign EU responsible persons where required, and add safety warnings in several languages.
Editing every product separately? That’s a lot of unnecessary work.
When a customer removes a product from their PrestaShop cart, it doesn’t always mean they’ve lost interest. Sometimes they want to buy some items now and keep others for another day. A Save for Later option lets them move products out of the cart without losing their selection.
I think this situation gets overlooked when we talk about abandoned carts.
Order not created after a successful payment? Here’s why this can happen with payment modules and how to recover the order without charging the customer twice.
To reward customers for referring friends in PrestaShop, a store needs to define three things: how to identify the person who made the referral, when the referral counts, and who receives the reward. This can be done with referral links or codes, rewards triggered by registration or orders, and incentives for the existing customer, the new customer, or both.
The mechanics sound simple. In practice, a referral program quickly raises a few questions that are easy to overlook.
PrestaShop 9 brings important changes to the platform, including new technical requirements and a new generation of modules and themes. But upgrading the core is only one part of the process.
The more important question is: will your particular store still work after the upgrade?
You give a customer a 10% coupon after their first order.
They use it.
So you send another 10% coupon after the second order. They use that one too.
After a while, you have to ask an uncomfortable question: are you actually building retention, or just teaching customers to wait for a discount?
Most AI demos for e-commerce start with a chatbot.
You ask:
“Which products are running low on stock?”
and the AI gives you an answer.
Useful — but not very different from a smarter search box.
You worked hard to collect product reviews. Now one of your best-selling products has 87 of them.
That should be great for conversion — except most customers are not going to read 87 reviews.
С выходом новой версии PrestaShop 1.7 у разработчиков значительно добавилось работы: добавить поддержку в существующие модули, обновить магазины клиентов. А учитывая что документация охватывает далеко не все аспекты, некоторые тривиальные задачи часто занимают больше времени чем хотелось бы.
У команды разработчиков загрузка не меньшая, но они продолжают нас радовать новыми версиями.