If you have a PrestaShop store with hundreds of products, adding GPSR information manually can quickly become a headache.
Imagine you have 500 products from 15 manufacturers. You need to check manufacturer contact details, assign EU responsible persons where required, and add safety warnings in several languages.
Editing every product separately? That’s a lot of unnecessary work.
When a customer removes a product from their PrestaShop cart, it doesn’t always mean they’ve lost interest. Sometimes they want to buy some items now and keep others for another day. A Save for Later option lets them move products out of the cart without losing their selection.
I think this situation gets overlooked when we talk about abandoned carts.
To reward customers for referring friends in PrestaShop, a store needs to define three things: how to identify the person who made the referral, when the referral counts, and who receives the reward. This can be done with referral links or codes, rewards triggered by registration or orders, and incentives for the existing customer, the new customer, or both.
The mechanics sound simple. In practice, a referral program quickly raises a few questions that are easy to overlook.
You give a customer a 10% coupon after their first order.
They use it.
So you send another 10% coupon after the second order. They use that one too.
After a while, you have to ask an uncomfortable question: are you actually building retention, or just teaching customers to wait for a discount?
You worked hard to collect product reviews. Now one of your best-selling products has 87 of them.
That should be great for conversion — except most customers are not going to read 87 reviews.